![]() As such, management is not the manipulation of a mechanism (machine or automated program), not the herding of animals, and can occur either in a legal or in an illegal enterprise or environment. This implies effective communication: an enterprise environment (as opposed to a physical or mechanical mechanism) implies human motivation and implies some sort of successful progress or system outcome. Scholars have focused on the management of individual, organizational, and inter-organizational relationships. Management involves identifying the mission, objective, procedures, rules and manipulation of the human capital of an enterprise to contribute to the success of the enterprise. Drucker identifies marketing as a key essence for business success, but management and marketing are generally understood as two different branches of business administration knowledge. Nevertheless, innovation is also linked to marketing (product innovation is a central strategic marketing issue).
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